Nintendo’s Next Moves: Price Cuts, Sales Targets, and the Implications of Switch 2 Rumors

I thought Switch would be able to hit 13.5m units sold with a price cut but it looks like Nintendo may not drop the price for awhile now.

I felt it would be challenging for Nintendo to hit it’s 13.5m target after last quarter’s results:

Switch hardware forecast remains 13.5m. Meaning Nintendo would have to ship 11.4 million units during the rest of the fiscal year. Many on Twitter/X have pointed out that the Switch sold 11.8 million units from July 2023 to March 2024 - meaning Switch sales from here on out would essentially have to match last years performance.

That’s going to be tough.

I thought the Switch could reach 13.5 million units sold if Nintendo finally went for a price cut, but it seems like they may hold off on reducing the price for a while now that they’ve lowered their Switch hardware forecast.

With rumors of Switch 2 having entered mass production, the speculation timeline keeps altering in real-time. I expect Switch 2 to launch in the latter half of the year - perhaps during the summer. I would prefer a Fall launch for my own personal and selfish reasons!

With reports about Switch 2 having backward compatibility, it could really shake up sales timing and demand. For current Switch owners, the ability to play all their existing games on the new system would be a huge reason to upgrade quickly. On the other hand, new buyers might hold off on getting a current Switch and wait for the next-gen version instead. With these shifts in mind, it would be best to just keep the current Switch price as is through the fiscal year to keep it feeling like a good value.

But with so many rumors and speculation going around - I’m confident that the Switch will maintain it’s current price point through the end of the fiscal year. How things play out after March 2025 is completely up in the air at this point.